For Your Windows

COVER YOUR WINDOWS WITH SPOOKY

Did you know that decorating “jack-o-lanterns” originated in Ireland? They used to carve out turnips and potatoes. The tradition hooked up with pumpkins in American through Irish immigrants. The name sort of honored a mythical fellow named Stingy Jack who made bargains with the devil. Story has it that Jack carved out a turnip to carry a burning piece of coal the devil gave him…hence, the term “jack-o-lantern.”

And then we have those that sing!

[youtube=http://www.youtube.com/watch?v=Fc_mAGfay2Y&feature=related]

For Your Windows wishes you a HAPPY HALLOWEEN!

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YOUR WINDOW TO SUCCESS

This morning during an educational moment at a business meeting, I was introduced to this example of a marketing strategy.  As a business owner and entrepreneur, I find this very thought provoking.

“Third Place” – From the very beginning, the Starbucks marketing strategy has focused on creating the “third place” for everyone to go to between home and work. Creating this unique and relaxing “experience” and “atmosphere” for people has been very important for the company as they have realized that this is one of the strongest concepts attached to the company, to which customers have been strongly attracted.

If you are promoting a business of your own, think of how you can use a concept like this in your own marketing strategies. Integrate those strategies with your underlying intentions so you can service your clients and customer even better. Please comment on your strategies.

Speaking of servicing customers, I think it is time to list a few more window cleaners. Remember, if I don’t list one in your area, just ask me. I bet I can find one.

Portland, Oregon                                                   See Clearly Window Cleaning

Olympia-Lacey, Washington                      All Seasons Window Cleaning

Corvallis, Oregon                                                   Beckon Call Window Cleaning

Fountain Valley, CA                                             Grady’s Window Cleaning      

More to come.          

And, if you are ready to dress up some windows with quality cheap window coverings, visit For Your Windows first. While you are there be sure to check out the OUTSIDE YOUR WINDOWS department for bird feeders and greenhouses.  For Your Windows has both sides of your windows covered.      

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WE HAVE A WINNER

For Your Windows is very happy to announce the winner of our $75 SEARS Gift Card.

Congratulations to Paula who commented on how she would spend the money:

I would spend the money I won on my daughter of course…I never do anything for myself:( Maybe if I win I would spend on myself this time I really need some new clothes…Thanks for the chance.

Paula, please email me at toddydee@gmail.com so I can arrange getting you your prize.

I want to thank everyone who participated. Thanks for subscribing and commenting. I hope you revisit often. Please let For Your Windows accommodate your window covering needs in the future.

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THE WINDOW IS STILL OPEN

Today it is not about window coverings or window cleaning, it’s about the window of opportunity you still have to win the $75 SEARS GIFT CARD. There is still plenty of room to add your name to the bucket until 6PM MDT today.

Here are the easy details:

1) Subscribe to the ForYourWindows blog (it’s free and you are here anyway) And, be sure you confirm your subscription when you get the email to do so!

2) LIKE the ForYourWindows fan page

3) Comment here on the blog about how you will spend the $75

Good Luck!

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WHAT’S UP? WAY UP!

My son took this picture of a co-worker he shared the neck pain with yesterday. The body position they had to endure to clean these windows made it necessary to trade off frequently or suffer the consequences. Unfortunately, he was still sore when I saw him later in the day. It will be interesting to hear how he feels today.

This is just one of the reasons you should hire a professional window cleaner when your windows are dirty. Shoot, my neck hurts if I have to change one light bulb from a ceiling light or hang a window covering.

And, speaking of what’s up.

Today and tomorrow are the last two days to enter the For Your Windows $75 Giveaway. Right before the holiday season, too. Be sure to check out the details and enter now.

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THAT WINDOW WORD

Comparing windows.

Windows in front of windows.

Windows with no screens behind a screen with windows open.

When we opened our first window cleaning business in the early 1980’s, there was really no question about what the word “window” referred to. Who would have ever thought that 30 years later “cleaning windows” would mean more than making the glass in your home sparkle.

Silly me! When I launched For Your Windows, just a little over a year ago, you would think I would have known better. About the only way we relate to those windows on the computer is encouraging you to open up a few and check out all the window coverings and window related items we offer.

Visit For Your Windows to see what used to be -and still can be – for your windows.

Some days, I just like to have fun. 🙂

Next Friday, we will be giving away the $75 SEARS GIFT CARD. Make sure you enter the drawing!

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THANK THE COMPETITION

I belong to a great networking group here in Albuquerque called The Networking Team. We have a  rule, like many do, that limits each business category to one member.  Of course, that makes the group more attractive to a potential business person. I enjoy the education and inspiration so much that it would be easy for me to ignore that rule. Shoot, look how much I might learn from my competition.

When I first began promoting window cleaners here in this blog, I decided that I would suggest businesses all over the US, without regard to any duplication in a given area. I was more concerned with a company’s track record and reputation for great service. I personally think our competition just makes us better at what we do.

Below is an excerpt from an informative article written a few years back about this concept. The whole piece can be find here if you are interested. I think the writer, a Michelle Nichols, is right on the mark.

1. Competitors help you define who you are to your customers. Consider this: Where would Pepsi (PEP) be without Coke (KO)? If Pepsi was the only household name cola available, it would have to tell its customers it sold a sweet, brown, fizzy beverage. Instead, it markets its product as a cooler, hipper alternative to Coke.

As a sales speaker, I’ve also benefited from having one major competitor. We share roughly the same sales philosophy. The big differences between us are that he is better known, a lot older, and uses coarser language. So when potential clients ask me for a point of reference when considering me for a speaking gig, I say “I’m the kinder, gentler, female version of Mr. X who doesn’t curse.” That usually produces a smile of understanding—and often, a deal.

2. Rivalry can bring out your best. For example, when Japanese automakers began to make serious inroads into the American marketplace, U.S. manufacturers responded by improving the quality of their cars—though, unfortunately for them, they’re still struggling at it (see BusinessWeek.com, 1/25/07, “The Record Year Ford Hopes to Shake Off”). Obviously, when your competitors improve, you had better improve too—or risk getting fired by your customers. Even though it’s painful and expensive, over time you can provide better products and services.

3. Competition adds energy to your selling efforts. A good example of this was the battle between Nike (NKE) and Reebok (RBK). At one time, Nike’s mission statement was “crush Reebok.” Those were words the sales forces of both shoe manufacturers could rally around. (Never mind that Nike won.) Your customers also get to join in on the fun of choosing sides and participating in the duel with their dollars.

4. Competitors educate your customers through their advertising and marketing.While their campaigns push customers on their specific new products and services, they’re simultaneously marketing potentials on new features available industrywide. This means your competitor is doing some pre-selling for you, legitimizing the latest widget. Instead of glaring at your competitor’s large, glossy ads next time you see them, understand that they could be paving the way to a sale for you.

My sales-speaking competitor spends a lot of money selling companies, groups, and individuals on the importance of investing in their sales knowledge, whether it’s through a book, CD, training series, consulting agreement, or speaking event. I like to think of him as a big cruise ship crossing the ocean. In this scenario, I’m a smaller boat that tucks in behind him, not expending as much energy as he does, but quickly moving forward. I reap some of the benefit of his efforts, as potential customers become more knowledgeable about the benefits of spending money on becoming better at selling.

We can all benefit from the challenge competition offers. There are valuable lessons to learn for sure.

As previously blogged, here are some more suggestions for window cleaners that will make your glass sparkle for the upcoming holiday season.

Near Dallas         Clearview 

 Orlando Fla.      Absolute Window Cleaning    

DC and Maryland      We Do Windows

 Minneapolis, MN         Karins Services

Orange County, CA         Grady’s Window Cleaning

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FALL CLEANING

Where did 2011 go?

Here I am talking about cleaning for the holiday season, but it is that time. Now, if you are really set on washing your own windows, please use a mild degreasant, clean water and a real squeegee. Otherwise, you end up with a mess and streaks. Keep in mind, you might find yourself like this…

If you have never had them done professionally, treat yourself and HIRE A PROFESSIONAL. Over the next month, I will remind you of a few favorites around the US. If I don’t hit your area, request in the comments and I will find you one.

Albuquerque, NM                            MY WINDOW MAN   

Ventura County, CA                      MY WINDOW MAN  

San Diego, CA                                    MY WINDOW MAN  

PENNSYLVANIA                          Noble Window Cleaning

MINNEAPOLIS/ST PAUL            Freedom Cleaning

SOUTHERN CALIF                   PacifiClear Window Cleaning  

This is just a start – I will add more later. Plan ahead, schedule soon.

If you need to dress them up with blinds, shades, curtains or window wallpaper, For Your Windows is ready to serve you online.

And, remember to subscribe to this blog and enter the SEARS $75 giveaway by following the easy entry rules.  

 

 

 

 

 

 

 

 

 

 

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BALLOONS OUTSIDE MY WINDSHIELD, TOO!

When you live in Albuquerque, this time of year you see balloons everywhere, including outside your windshield. (No, I was not the driver.)

The Albuquerque International Balloon Fiesta is celebrating its fortieth year this week. We took out of town guests to see the fanfare at a Balloon Glow. It is always a treat.

Not a picture you can snap just anywhere.

Firing up.

While you are here checking out the balloons, make sure you learn how to win the $75 SEARS GIFT CARD that For Your Windows is giving away

Check out the details!

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