For Your Windows


on November 14, 2011

Did you know that procuring a new customer costs anywhere from 5 to 8 times more than keeping a customer?  If you have a business, you probably already know that. Of course, you need to have a consistent flow of new customers, but your repeat customer base is the real bread and butter.

In the current business arena, where we get bombarded with half -off coupons everyday in our email, our challenge becomes even more apparent. If the work you did last time you serviced any given customer was not exceptional, they won’t think twice about trying someone new who offers a discount.

Not only do your customers want your product or service, they also want to feel appreciated. Feeling unappreciated is one of the main reasons they will look elsewhere. Depending on the size of your customer base, each week choose between 2 and 10 customers to shower with gratitude. Send them a thank you card through snail mail (what a concept these days). If you do quality control by phone, make sure that you also take time to thank them for being such a loyal customer. 

The holiday season provides us with a perfect opportunity to begin making every week


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