For Your Windows – blog

All About Windows and other Stuff

CLOSE THE WINDOW TO INSANITY

on November 26, 2011

I have been thinking a lot lately about marketing, customer service and how both relate to our spending habits and the economy. Nothing like “Black Friday” to stimulate some interesting thoughts.

Back in the 1970’s, I had a retail business in a mall. That particular day kicked off the holiday shopping season. Sometimes it was good and sometimes it was a let-down. Back then the term “Black Friday” had not really spread into all areas as it was a pretty new concept connoting that merchants would actually see “black” instead of “red” in their cash flow.

As a consumer, I still do some shopping in stores and a lot online. However, that Friday is a day that I almost always stay home, purposely avoiding the mayhem. This year, I  am amazed at the way this bizarre marketing strategy has literally crushed the whole concept of Thanksgiving.

How much more money will any given business really make if they open up during Thanksgiving Dinner instead of early Friday morning? I could go on and on and on about all the details, but please someone explain the logic.

Could we just close the window to this insanity for good!

The idea for today is to shop local and support small businesses in your area. I like that idea. I am even going to participate now that my Thanksgiving dinner is digested.

If you do shop online, remember to visit For Your Windows. Gift certificates are available at Wallpaper for Windows, and maybe someone you know would like a neat bird feeder or greenhouse, available at the Outside Your Windows department.


One response to “CLOSE THE WINDOW TO INSANITY

  1. Carolyn Ehardt says:

    My sentiments exactly… why don’t they just start on the 4th of July???? None of the Holidays have meaning any more… it is all about marketing.
    Good blog!!

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