For Your Windows


on December 3, 2011

I hope you don’t mind if I blog about a blog today. I love finding new sources of information and tips to run a business. Lately, I have been thinking a lot about customer service, especially since I believe it is an important thing to perfect these days. I know one thing for sure, it is more fun to improve our customer service than worry about the economy.

Check out this article and the whole blog for some great stuff!

12 Most Stupendous Ways to ROCK Customer Service

I wrote my first book, Five-Star Customer Service, with one simple premise in mind: you don’t have to charge Ritz-Carlton prices to give Ritz-Carlton service! After all, a sincere smile costs you nothing, but that alone can build you an empire – just ask Chick Fil-A how that type of warmth is working for them as they compete for customers with McWendy King.

No matter what business you’re in, you can make Five-Star Customer Service your calling card as well. Begin with some of the “12 Quick Tips” I share with each of my Five-Star audiences.

Everyone else out there is making the same sloppy mistakes, treating their customers poorly – and setting expectations low. Follow these suggestions and lock your customers in for life.

Remember, Spoiled = Loyal. Spoil your customers with your outstanding customer service.

1. Make your company a H.I.T.

Hire for attitude. Inspire through pride. Train in skills.

In. That. Order.

Remember: you can teach job-skills to anyone with half a brain, as long as their mind is open to learning. Attitude is key. When hiring, start there or suffer the consequences.

2. “It’s not my fault, but it is my problem” – Disney

Don’t take complaints personally. …But do solve them. The buck stops with you, no matter where you land on the org chart.

3. You are always on a job interview

Who’s to say that your client’s dorky intern won’t be your biggest customer three years from now, or your next boss? Give the same unrivaled level of customer service to everyone you meet, all week long.

4. If it works for Stew…

This one is written in stone outside Stew Leonard’s, “The World’s Largest Dairy Store.” If it works for Stew… I’d at least give it a try if I were you.

Rule #1 – The customer is always right
Rule #2 – If the customer is ever wrong, reread Rule #1

Of course customers make mistakes: they’re people, too! But you’ve got to stop thinking like that, or you’ll never provide Five-Star Customer Service. If the customer wants it, your only desire should be to provide it.

Ted Coiné

Ted Coiné is the business heretic at the helm of the Catalyst blog. Author and speaker, futurist, and happily-former CEO, Ted is currently writing his third book, Catalyst, about how business will be done in this exciting new century. Follow him on Twitter and join the conversation on #leadbiz.

To read this article in its entirety, visit it here

The other 8 ways are great too.  I really like the one about not fussing at your customer. If you own a business, focus on this customer service issue. You may not be able to change the economy, but you can change how you view and value your customers.


  1. Carolyn Ehardt says:

    Amen!! I wish everyone would follow your guidelines…. 🙂

  2. Carolyn, me too! Thank you for your comment. 🙂

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